Signal Hill analyst Todd Greenwald has stated that the current console cycle is “not even close to nearing an end”, in his preview of the upcoming E3 expo.

With the current cycle in its third or fourth year, Greenwald suggests that fears of a decline in hardware and software sales are unwarranted and that E3 itself will “provide some signs that the industry is alive and well”.

“We think it’s highly premature to be thinking of the cycle ending until all of these consoles are well below the USD 199 mark,” says Greenwald. “Furthermore, Microsoft and Sony have invested so much in their current hardware line, as have third party publishers, that we don’t think any party is seriously interested in throwing away these investments and starting over from scratch.”