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Portable Positioning
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July 17th, 2009UncategorizedThere’s little question about which platform holder has the most riding on its E3 performance. Certainly, it will be fascinating to see how Nintendo plans to maintain its success for another year, while Microsoft’s rumoured motion controller and future software line-up is of great interest - but it’s Sony whose conference will be watched most closely.
The reasons for that are twofold. Firstly, Sony - having led the market for over a decade - is now struggling. The PS3 is in third place behind Nintendo and Microsoft and while it’s selling remarkably well considering its high price point, it simply isn’t building installed base at the rate it needs to challenge its competitors. The PSP, although a success by many measures, has sold less than half the units of its rival, the DS - a rival it was widely predicted to crush when both devices were announced.
Secondly, and perhaps as a consequence of the first, Sony’s intentions at E3 have been widely speculated about. The PSP is seen as a likely candidate for a major hardware overhaul, while the PS3’s much discussed price drop has now been overtaken by rumours of a hardware redesign which would significantly slim down the big black box. Unusually for a mid-cycle E3, the indications are that Sony’s conference will be as much about hardware as it is about software.
