PlayStation Home's focus is firmly on producing content and growing its community, with chasing profit coming further down the list.

That's according to Peter Edward, director of the PlayStation Home Platform Group, who told GamesIndustry.biz he believed that monetisation of the PlayStation 3's virtual world environment would happen as a consequence of fulfilling the top two priorities.

"On the one hand, yes - Home is an ambitious platform and has been in development for some time, so obviously that's a lot of money," he explained, ahead of a speaking engagement at GameHorizon next month. "But it is a platform, it's not a single software product. We do have a profit and loss on Home, and obviously revenue is an important part of it, just like with anything else.